Perfect Link Building has found themselves with a No.1 Performance Award to put on their shelves. In a fiercely competitive digital marketing landscape this is quite the achievement that other agencies are sure to aspire too. PLB’s director’s credit their success to their research driven SEO strategies, in fact at least 20% of their budget is allocated into R&D. In light of their recent award, it is apparent that this drives results.
Let’s look at the Case Study of NY Insurance Hub to showcase their strategy implementation.
PLB’s achievements for their client NY Insurance Hub included a staggering 408% SEO visibility growth in just 2 months, securing the #1 ranking on Google for crucial keywords, and secured their business as the first result on Google Maps.
Let’s start by looking NY Insurance Hub’s ambitious digital marketing goals:
- To increase brand name recognition at both a local & national level,
- To drive revenue-focused traffic to the company website: located and bring high-quality traffic to the client’s website to result in revenue
- To establish authority: desired to strengthen the company’s authority and position in the insurance world,
- Drive Up Local Search Results: to increase the local searches for the company and to place them high up on Google Maps.
Researching PLB’s strategies can help you develop a blueprint for your own digital marketing strategy.
In-Depth Research is key:
PLB started this project with an analysis of Google search performance, comprehensive keyword research, and market research. Building a targeted digital marketing strategy based on an understanding of the client’s position in their industries is critical to success.
and a thorough audit of the NY Insurance Hub’s digital strategy was performed. Search Engine Optimisation keywords were targeted to drive the client’s website to its best performance on Google Results.
Website Analysis:
Another line of research that PLB performed was a comprehensive audit into NY Insurance Hub’s website content and structure. This illuminated potential site issues that would be affecting its performance on da and pa checker highlighted areas to focus on when building strategic optimisations.
Metadata, and looking at On-Page/ Off-Page Optimisations:
PLB derived a strategy that would increase the customer user experience, not only increasing the overall interaction of users but contributing to Google ranking NY Insurance Hub’s website higher in its search results.
White-Hat Link Building:
Another strength of PLB is its white-hat link-building experience, they are skilled in creating those valuable links to original content, that both Google and users see as indicators of credibility, thereby boosting brand/ content value.
Drum-Roll to review those results again:
PLB clearly meets and exceeds their client’s digital marketing goals they were instructed to fulfil. This is always shown the clearest in numbers:
- 408% SEO Visibility was achieved in 2 months: This is an incredible growth metric especially in the short time frame allocated.
- #1 on Google Maps: Taking NY Insurance Hubs to the top of localised search results.
- #1 Ranking of Google Keywords Rankings: A critical success, ensuring that NY Insurance Hub was placed in a top spot on Google.
Is this Blueprint replicable?
In short, the answer is yes! SEO Case studies, like NY Insurance Hub, provide an excellent way to review an agency’s strategies and techniques. They provide valuable lessons for other digital marketers and businesses reviewing their digital marketing strategy. It is possible to achieve similar successful results again and again, providing you partner with a good SEO white label agency or digital marketing firm.
PLB has been using their research-focused SEO strategies, tailoring them to clients’ individual digital marketing goals, resulting in a plethora of success stories. A research-focused strategy is not only replicable for small independent businesses or large multinational corporations but encouraged if you are looking for a blueprint for success.
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